Social Businesses
4 steps to a social media strategy
4 steps to a social media strategy I love these kind of titles, they sound so powerful, so enticing. Designing a strategy of social engagement isn’t hard. As my old brand manager used to drum into us, “Strategy is simple, everything you do has… Read more
Stop talking nonsense please!
I wish people would lose the tech speak and talk normally. There is real power in plain speaking, When it’s forced and engineered it loses passion and emotion. The opening paragraph from Cluetrain (Which for some reason, because it’s been… Read more
A mandate for 2010
A recent post by Jeanne C Meister and Karie Willyerd in Harvard Business discussed how few socially connected organisations there are, indicating this will need to be redressed if companies are to be attractive to a future workforce that judges… Read more
The importance of being socially earnest!
They say a picture paints a thousand words. The best way to see how I feel about social media, it’s use and potential (Well it’s already happened) miss use is to look at a recent presentation I did at a Codeworks ‘Think and a Drink’ event held in… Read more
