Social Businesses
Trends for social good in 2010
What did the campaign to make Rage Against the Machine the UK Christmas No 1 really prove? It proved that a relatively small number of socially motivated people can cause a trickle to turn into a torrent. Obama’s election owes no small… Read more
North East freelancers create a community
I like Matt Morans idea behind creating a community for the many people in the creative sector here in the North East that have unfortunately found themselves in the job market and are exploring the idea of becoming freelancers. It will be… Read more
4 steps to a social media strategy
4 steps to a social media strategy I love these kind of titles, they sound so powerful, so enticing. Designing a strategy of social engagement isn’t hard. As my old brand manager used to drum into us, “Strategy is simple, everything you do has… Read more
Social Business Definition
I’ve been working on a definition of a social business. “A social business by its nature is defined by its people and the community they serve. One fails to grow without the… Read more
A mandate for 2010
A recent post by Jeanne C Meister and Karie Willyerd in Harvard Business discussed how few socially connected organisations there are, indicating this will need to be redressed if companies are to be attractive to a future workforce that judges… Read more
The importance of being socially earnest!
They say a picture paints a thousand words. The best way to see how I feel about social media, it’s use and potential (Well it’s already happened) miss use is to look at a recent presentation I did at a Codeworks ‘Think and a Drink’ event held in… Read more
