Social Brands
Trends for social good in 2010
What did the campaign to make Rage Against the Machine the UK Christmas No 1 really prove? It proved that a relatively small number of socially motivated people can cause a trickle to turn into a torrent. Obama’s election owes no small… Read more
4 steps to a social media strategy
4 steps to a social media strategy I love these kind of titles, they sound so powerful, so enticing. Designing a strategy of social engagement isn’t hard. As my old brand manager used to drum into us, “Strategy is simple, everything you do has… Read more
Social mobile with GiffGaff
A new service provided by giffgaff (Meaning “Mutual giving”), is due to be launched on the 25th November, claiming to be “The mobile model of the future” where the more you do, the cheaper your calls become. They won’t be advertising but using… Read more
The importance of being socially earnest!
They say a picture paints a thousand words. The best way to see how I feel about social media, it’s use and potential (Well it’s already happened) miss use is to look at a recent presentation I did at a Codeworks ‘Think and a Drink’ event held in… Read more
