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Better Newsletter

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Brands as storytellers

I recently enjoyed a two day storytelling seminar given by Robert Mckee, the legendary story doctor who has worked with luminaries of the movie industry for more than 3 decades. Stories are art, crafted to take the reader on a journey designed… Read more

A mandate for 2010

A recent post by Jeanne C Meister and Karie Willyerd in Harvard Business discussed how few socially connected organisations there are, indicating this will need to be redressed if companies are to be attractive to a future workforce that judges… Read more