A new service provided by giffgaff (Meaning “Mutual giving”), is due to be launched on the 25th November, claiming to be “The mobile model of the future” where the more you do, the cheaper your calls become. They won’t be advertising but using Word-of-mouth to get their message out.

They don’t provide mobile phones, just a giffgaff SIM card using the O2 network that goes into any unlocked mobile, providing members with free or very cheap phone calls when they top-up.

“The way we’re run is different. Our members get involved in lots of ways. The more they put in, the more we reward them. Give and take, that’s what we’re about.

People powered means that the giffgaff community can get involved. For example by answering each other’s questions, or recruiting new members. This helps us keep our costs low, and our prices low. If you don’t want to get involved, you don’t have to. But if you do want to muck in, you’ll earn points toward a rebate – which could be as much as 100% of your top-ups.”

A number of ‘Tools’ that are free-to-hire, will be available for members to use to spread the ‘giffgaff’ word, they need to create a video of themselves using it and post it up to YouTube to earn free texts, data or cash.