I wish people would lose the tech speak and talk normally. There is real power in plain speaking, When it’s forced and engineered it loses passion and emotion.

The opening paragraph from Cluetrain (Which for some reason, because it’s been universally spoken about has lost it’s cool, which is utter rubbish. Good words live forever in the mind) “Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”

Please stop using high scoring words in scrabble to make presentations on social media / business design language nonsense